Despite Mobile Rise, Desktop Traffic Endures
Though mobile Web usage has gained in popularity, desktop usage has kept pace, says comScore co-founder Gian Fulgoni. Of 1,256 minutes of Internet use in November 2014, smartphonescomprised 574 minutes, while desktops captured 510 minutes.
Webinar on April 9: Beyond push: Using in-app campaigns to reach the brand’s entire app audience
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, April 9 focused on how brands and retailers can use in-app campaigns to reach their entire app audience. Speakers include senior executives from a brand, agency and Urban Airship.
Webinar on April 9: Beyond push: Using in-app campaigns to reach the brand’s entire app audience
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, April 9 focused on how brands and retailers can use in-app campaigns to reach their entire app audience. Speakers include senior executives from a brand, agency and Urban Airship.
Google’s wireless strategy has potential to be global carrier-agnostic service
Google’s intention to offer wireless talk and data plans on a limited scale has the potential to evolve into a global carrier-agnostic service that would be tightly integrated with applications, search and payments while enabling the company to provide higher-priced marketing services.
Google’s wireless strategy has potential to be global carrier-agnostic service
Google’s intention to offer wireless talk and data plans on a limited scale has the potential to evolve into a global carrier-agnostic service that would be tightly integrated with applications, search and payments while enabling the company to provide higher-priced marketing services.
Webinar on April 9: Using in-app campaigns to reach the brand’s entire app audience
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, April 9 focused on how brands and retailers can use in-app campaigns to reach their entire app audience. Speakers include senior executives from a brand, agency and Urban Airship.
Sotheby’s eases transactions with DocuSign app – Luxury Daily
Luxury Daily today - Sotheby’s eases transactions with DocuSign app; Bulgari turns attention to accessories during Milan Fashion Week.
Mobile Minutes: PayPal buys Paydiant; Apple’s smartwatch; Google backtracks on Android encryption; Apple’s Photos app
Today in mobile marketing - Why Paydiant is selling to PayPal; Apple’s looming watch spurs frenzy of upgrades for Android timepieces; Disappointed much? Google backs down on Android encryption promise; How to test Apple's new Photos app for Mac.
Beacons Promise More Data For Local Media
Beacons may still be in their infancy, but they could be a powerful new arrow in local media's quiver, with early forays showing great promise in boosting click-through rates. The palm-sized devices also could help publishers get a better understanding...