Today in mobile marketing - Google acquires mobile startup that manages Facebook ads; Uber makes uberX ride-sharing service free in Seoul; Apple ordered to pay $533 million for patent infringement, including racially diverse options; Pebble watch goes ...
Fast Company is distancing itself from the print paradigm by leveraging a new mobile application that gives readers access to a combination of highly curated magazine content with real-time news on a platform that is fully optimized for mobile devices.
In a reflection of the disjointed approach businesses are taking with mobile messaging, 62 percent have more than one messaging platform deployed while 78.5 percent have more than one of the same use cases active across different departments, according...
Kao USA Inc.'s John Frieda Hair Care brand and former reality television star Lauren Conrad are teaming up to promote the revival of an old fan favorite collection, Beach Blonde, through social media.
Luxury Daily today - Neiman Marcus creates specialized mobile wallet for payment ease; Fashion brands craft bespoke fezzes for children’s charity.
Disney, BMW and Nike are the only traditional consumer brands in the top 10 on a new list released today ranking the most popular brands based on social and online conversations.
The Digital Advertising Alliance today launched a mobile privacy application that offers consumers more choice in controlling the interest-based ads they see in the mobile environment, and a Web page for mobile connected devices which offers the same c...
Black Opal, a skincare and makeup brand designed for women of color, is following Dove and many other beauty brands with the launch of its “I Define My Beauty” social media campaign by using a hashtag to combat stereotypes.