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Mobile Minutes: Uber goes international; Windows Phone Rooms feature; Microsoft tests mobile; IFTTT suggests apps

By | February 19th, 2015|Mobile|

Today in mobile marketing - Uber looks to raise $2.8B to aid in international expansion; Lights out for 'Rooms' on Windows Phone; Microsoft has suddenly gotten serious with mobile; IFTTT’s new apps offer a button for triggering other apps.

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Mobile Minutes: Google faces violations; Barbie now Siri-like; Microsoft apps’ cloud support; Facebook’s reality apps

By | February 18th, 2015|Mobile|

Today in mobile marketing - Google faces potential antitrust probe in Russia; Mattel Inc. gives Siri-like capabilities to Barbie; Microsoft Office apps for iOS get third-party cloud storage support; Facebook in your face: Virtual reality apps on way.

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NBC O&Os Launch TV Everywhere App

By | February 18th, 2015|Mobile|

NBC Owned Stations launched TV Everywhere on Wednesday, making the full lineup of NBC's live programming now available across multiple platforms, the company said. The programming will be available to consumers with a cable, satellite or telco subscrip...

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Mobile Ad Viewability Standard Draft in Q4

By | February 18th, 2015|Mobile|

Along with the Media Rating Council, Nielsen, the Interactive Advertising Bureau and a host of brands and agencies, Facebook is trying to develop new measurement standards to make sure that ads running on smartphones and tablets or within publishers' v...

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