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Podcasts Face A Measurement Challenge

By | February 6th, 2015|Mobile|

Podcasts are soaring in popularity, reaching 65 million unique listeners last month according to RawVoice, but there's a problem in tracking that growing audience. Apple is a huge driver of podcast activity, but it provides only limited data to podcast...

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Mobile Minutes: Motorola surges in China; Swatch to launch smartwatch; Dining concierge app; Dating apps gain traction

By | February 5th, 2015|Mobile|

Today in mobile marketing - Out of Google's orbit, Motorola surges and sets sights on China and Xiaomi; Swatch to launch smartwatch in bid to reverse profit decline; Reserve app gets you seated at that table; Led by Tinder, the mobile dating game surges.

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Wendy’s outshines competition as common POS integration opens mobile opportunities – Mobile Commerce Daily

By | February 5th, 2015|Mobile|

Today in mobile marketing - Wendy’s outshines competition as common POS integration opens mobile opportunities; Banks to board beacon bandwagon and reach mall shoppers.

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In Digital, The Old Is New And Vice Versa

By | February 5th, 2015|Mobile|

Don't panic! Ken Doctor explains that many of the new media habits, products and conflicts now guiding the industry into uncertain territory are actually quite old and familiar. E-newsletters? Just another version of a newspaper. Native ads and e-comme...

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Mobile Changes Coming To BBC

By | February 5th, 2015|Mobile|

The BBC will launch "a refresh of the mobile experience" of its site in mid-February, Andrew Pipes, executive product manager of its homepage said on the news organization's blog Thursday. The BBC's sites will move to a single, responsive homepage, he ...

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