Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
NPR's Invisibilia has hit an important milestone: episodes of the podcast, which explores the invisible forces that guide human behavior, have been downloaded or streamed more than 10 million times. Invisibilia also airs on more than 300 public radio s...
Major brands continued a trend on Sunday that was also apparent during last year’s Super Bowl game, with little integration between television and mobile marketing efforts.
Today in mobile marketing - Verizon to let users opt out of 'super cookie' identifier; This year's Super Bowl video game ads were all mobile; 3D medical apps ease anxiety, hasten healing for surgical patients; The future of wearables isn’t a connected watch.
Vine’s introduction of Vine Kids could be the beginning of an opportunity for mobile marketers to dive wholeheartedly into efforts on the original platform given that less mature audiences will no longer be a burden of consideration.
Mobile Commerce Daily today - McDonald’s sports activations drive up to 8x more mobile redemptions; LongHorn Steakhouse drives loyalty with mobile-enabled at-the-table offer.
Luxury Daily today - Mobile-optimized Web experiences trump app usage: L2; Harrods acts as central hub for branded beauty interactions.
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