Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.
Today in mobile marketing - Microsoft brings Outlook to iPhone, other mobile devices; New Galaxy S6 leak confirms radical Samsung plans; Sky to launch UK mobile phone service; Get real-time airfare price alerts with Hopper's new app.
Luxury Daily today - Audi attracts feminine consumers with geotargeted banner ad; Kering continues to champion women’s rights with UK charter.
Mobile Commerce Daily today - Mobile Web beats apps for detail-oriented shoppers: report; Allstate streamlines claims process with launch of fast mobile payments.
Nickelodeon will join the OTT fray with HBO and Showtime in February when it unveils a new stand-alone video subscription offering, Brian Steinberg reports. The new service will be aimed at consumers who use mobile devices and may have a different name...
Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
Today in mobile marketing - Facebook is testing a voice-to-text feature for its Messenger app; Yahoo’s mobile sales now make up 20 percent of total revenue; TripAdvisor mobile strategy: Forget ads on those tiny screens, instead optimize for clicks and commissions; First medical app system to monitor glucose cleared in U.S.
Mobile Commerce Daily today - Food delivery apps beef up, broadening omnichannel opportunities; Super Bowl halftime show extends second-screen experience into shopping.
Luxury Daily today - BMW connects with young consumers via CNN sponsorship on Snapchat; Swiss franc rate likely to affect watchmakers’ bottom line, not consumers’ spend.
While the iPhone 6 is a success, driving record quarterly sales for Apple, the company will find itself increasingly challenged to hold onto market share as the number of connected devices continues to proliferate.