Winter storm Juno epitomized forced marketing to forced hysteria, as forecasters who predicted a crippling blizzard would paralyze the metropolitan New York area missed the mark by a mile.
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Luxury Daily today - Vertu helps consumers stay connected with complimentary WiFi; Key lessons learned from New York blizzard preparations.
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With winter storm Juno bearing down on the New York and Boston regions, savvy marketers were quick to put plans into place to stay in touch with customers and make them aware of valuable services or offers by leveraging the one device many will be keeping nearby at all times – their smartphones.
Today in mobile marketing - Cablevision to introduce Wi-Fi-based phone plan; Apple vs Android war escalates with crippled Nexus 6 blame game; Use of mobile ‘supercookies’ is seen as a threat to privacy; What Google's wireless plans mean for Verizon, AT&T and you.
Luxury Daily today - Vogue drives participation with It Bag vote; How should luxury brands and retailers continue to stoke demand in a blizzard-blighted New York market?