Loading...

Biometric authentication expected to dominate app world: report

By | January 20th, 2015|Mobile|

More than 770 million biometric authentication applications are expected to be downloaded per year by 2019, up from just six million this year, pointing to the possible extinction of alphanumeric passwords, according to a new report from Juniper Resear...

Comments Off on Biometric authentication expected to dominate app world: report

Mobile Minutes: Facebook adds $200 billion to economy; Turkey’s Twitter ban; “Tinder for fashion” app; Charlie Hebdo app

By | January 20th, 2015|Mobile|

Today in mobile marketing - Facebook report says it adds more than $200 billion to global economy; Turkey threatens to ban Twitter (again); 'Tinder for fashion' app Grabble targets 1m users as ecommerce moves to mobile; Charlie Hebdo launches app versi...

Comments Off on Mobile Minutes: Facebook adds $200 billion to economy; Turkey’s Twitter ban; “Tinder for fashion” app; Charlie Hebdo app

Marketers remain committed to Google Glass despite repositioning

By | January 19th, 2015|Mobile|

Google’s decision to stop public sales for Google Glass points to early learnings about what is and is not working in the nascent wearables space, with brands such as Fidelity saying they will continue to support their apps for the platform.

Comments Off on Marketers remain committed to Google Glass despite repositioning

Mobile Minutes: Google’s build-your-own phone; Personal Wi-Fi at Marriott; Google’s Classroom app; Alibaba messaging app

By | January 19th, 2015|Mobile|

Today in mobile marketing - Google launches build-your-own mobile phone trial; Marriott agrees not to block personal Wi-Fi networks; Google is bringing the paperless classroom to teachers’ phones; Alibaba's latest mobile messaging effort: social networking for businesses.

Comments Off on Mobile Minutes: Google’s build-your-own phone; Personal Wi-Fi at Marriott; Google’s Classroom app; Alibaba messaging app

How A/B testing helps marketers optimize their mobile strategy

By | January 19th, 2015|Mobile|

NEW YORK – Marketing executives at Mobile Marketer’s FirstLook: Strategy 2015 conference agreed that turning to A/B testing to garner potential customer feedback is a sound choice in determining whether to invest more heavily in a mobile application or mobile Web site.

Comments Off on How A/B testing helps marketers optimize their mobile strategy