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Scripps, Gannett Ready For Apple Watch

By | January 19th, 2015|Mobile|

Most local media companies are keeping mum about their plans for the forthcoming Apple Watch, but the E.W. Scripps Company and Gannett Co. say they're ready with apps to follow right behind its March launch. USA Today will display its five top stories ...

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USA Today’s Mobile Win: 13 Takeaways

By | January 16th, 2015|Mobile|

USA Today's mobile app is the fastest growing part of its business, says David Callaway, its editor-in-chief. He tells Angelique Lu that its success is partly down to its visual-centric design, custom-tailored mobile content and understanding that audi...

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GE exec: Virtual reality play stirs passion about science, tech

By | January 15th, 2015|Mobile|

NEW YORK – A General Electric executive at Mobile Marketer’s Mobile First Look: Strategy 2015 conference said the conglomerate is leveraging its applications of virtual reality and other mobile technology to get consumers excited about science and technology.

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GE exec: Virtual reality play stirs passion about science, tech

By | January 15th, 2015|Mobile|

NEW YORK – A General Electric executive at Mobile Marketer’s Mobile First Look: Strategy 2015 conference said the conglomerate is leveraging its applications of virtual reality and other mobile technology to get consumers excited about science and technology.

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Wearables set to expand influence of push notifications: Mindshare exec

By | January 15th, 2015|Mobile|

NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the rise in popularity of wearables creates an opportunity for marketers to send targeted and informative push notifications that will form loyal users.

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Mobile Minutes: Facebook at Work launches; BlackBerry shares dip; Chinese smartphones sales; Adobe’s Lightroom app

By | January 15th, 2015|Mobile|

Today in mobile marketing - ‘Facebook at Work’ hits app stores; BlackBerry shares jump, then dip, after Samsung buyout report; Smartphones at tipping point in China; Lightroom mobile app now available for Android.

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Deloitte exec says focusing on mobile conversions sends retailers down wrong path … – Mobile Commerce Daily

By | January 15th, 2015|Mobile|

Mobile Commerce Daily today - Deloitte exec says focusing on mobile conversions sends retailers down wrong path …; … Or, maybe not: Identifying mcommerce conversion rates a must in 2015, experts say.

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