Timeline News App Has Long Memory
Harry McCracken extolls the virtues of Timeline, a news app with original content chopped into "atoms" that can be read together or in pieces. The atoms, he explains, reach back deeply to put each story in a historical context, making everything into a...
IAB: Mobile Web Still Important
As users continue to migrate to mobile, data over whether apps or the mobile Web were winning eyeballs has been confusing publishers, Lucia Moses reports. New data from the Interactive Advertising Bureau suggests that apps' supremacy may not be so star...
Ad agencies prep for mobile prominence using deep data in 2015
NEW YORK – Ad agency executives at Mobile FirstLook: Strategy 2015 conference said that since the marketing industry is no longer in an initial stage of mobile, they look forward to seeing more mobile advertising efforts in 2015.
Mobile Minutes: IPhone 6s’s dual-lens camera; Twitter may buy ZipDial; $90 Tizens in India; Pet wearables
Today in mobile marketing - IPhone 6s report promises new dual-lens camera with optical zoom; Twitter in talks to buy Indian mobile tech startup ZipDial; Samsung starts sales of $90 Tizen smartphone in India; Wearable technology going to the cats and d...
American Eagle exec: Consumer feedback via mobile improves sales strategy – Mobile Commerce Daily
Mobile Commerce Daily today - American Eagle exec: Consumer feedback via mobile improves sales strategy; Twitter exec: Commerce play focuses on movie, concert tickets.
Times of turmoil provide creative freedom for brave luxury brands – Luxury Daily
Luxury Daily today - Times of turmoil provide creative freedom for brave luxury brands; Passion drives affluents to big-ticket purchases.
Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content
While many sports marketers have flocked to social media application Snapchat’s “Our Story” feature to leverage crowdsourcing techniques and bring live events to large numbers of consumers, the strategy is likely to work well for brands in any sector as users appreciate seeing snippets of real experiences to fuel future participation.
Marketers should eye Cuba opportunity with patience, caution
Consumer-focused brands that would sell to an expected surge in the number of American visitors to Cuba are best positioned to benefit from the United States’ re-establishing of relations with the Latin American country but only after its infrastructure and regulatory issues are resolved.