Today in mobile marketing - Messaging app Snapchat raises $486 million; Old BlackBerrys came to the rescue after Sony’s systems were hacked; Samsung Electronics says new smart TVs in 2015 to run Tizen platform; Carmakers take a hint from tablets.
Luxury Daily today - Luisa Via Roma targets global ecommerce consumers through Vogue; Consumer passion strengthened by brand-based social engagement: report.
Beacons’ emergence as a powerful engagement tool topped the list of most important mobile marketing developments in 2014, a year marked by more consumers than ever embracing smartphones and tablets for everyday activities.
Today in mobile marketing - Apple offers two-week refund period for digital purchases made in Europe; App-etite for Bitcoin: City explores mobile payments for parking tickets; China's Huawei 2014 smartphone sales rise by a third; When you want a new job, but don’t feel like looking.
Mobile Commerce Daily today - 5 mcommerce developments that mattered in 2014; Sam’s Club drives sales with mobile gift cards, Facebook offer.
Luxury Daily today - Neiman Marcus, Net-A-Porter target bargain shoppers with sale ads; What luxury marketers should expect in 2015.
Today's technology is evolving rapidly, and as consumers look for the latest and greatest, businesses must also keep up. Not surprisingly, how media is fragmenting—from devices to the way consumers use them—was a topic explored frequently t...
Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. H...
Marketers are poised to capitalize on the opportunities haptic technology has created with its ability to recreate the sense of touch, increasing the mobile consumer’s recall of an advertising experience.
Today in mobile marketing - Google's Gmail blocked in China; As Facebook takes on YouTube, what’s the long term plan for ads?; From film to smartphones: Kodak-branded phones, tablets coming in 2015; Smartphone maker you never heard of valued at $45 billion.