Apple reigned supreme during the holiday months of November and December, with 51.3 percent of all device activations during Christmas linked to Apple and free iOS mobile applications breaking app download records, according to reports from Fiksu and F...
Luxury Daily today - BMW uses YouTube ads to reach video enthusiasts; Louis Vuitton is 2014 Luxury Marketer of the Year.
Mobile Commerce Daily today - Macy’s is 2014 Mobile Retailer of the Year; Diapers.com entices new customers with Lyft promotion.
While mobile marketing took several big steps forwards in 2014 thanks to iBeacons, the iPhone 6, Apple Pay and advances in attention-based metrics, marketers dropped the ball on several fronts, such as privacy, personalization, meager mobile budgets an...
Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting.
Today in mobile marketing - Lyft partners with MADD for safe New Year's Eve; Gross sales: Retailers want to tap into your toilet time; A Wi-Fi problem for hotels?; Connected cars overtake video games at electronics show.
Luxury Daily today - Moncler focuses on commerce for mobile app debut; Selfridges is 2014 Luxury Retailer of the Year.
Mobile Commerce Daily today - Why Hershey Co. chose SMS – not beacons – for in-store engagement; Ulla Popken reaches 65K shoppers in social commerce test.
As we look ahead to next year, local television and radio are in the most precarious position they’ve been in for a long time, hampered by their slow and deeply unimaginative moves in digital, writes Michael Depp, as he makes 10 predictions for a...
Kim Kardashian, Justin Bieber and other celebrities saw their Instagram accounts lose more than a million followers each as the mobile photo and video sharing site continued its purge of bogus accounts.