Apple Pay’s growth increases pressure on retailers to jump on board – Mobile Commerce Daily
Mobile Commerce Daily today - Apple Pay’s growth increases pressure on retailers to jump on board; Lacoste seeks conversion in Snapchat campaign.
Audio vs. beacons: Which is better at driving in-store engagements?
Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.
Marketers urged to more deftly tap consumer emotions on mobile: study
Emotions have the capacity to influence how people use mobile devices and applications, raising implications for marketers, according to a study by RealityMine Analytics.
Gucci, Ralph Lauren are 2014 digital geniuses: L2 – Luxury Daily
Luxury Daily today - Gucci, Ralph Lauren are 2014 digital geniuses: L2; Saks turns to stylish stuffed bear for gift advice.
Mobile rewards gain stature as currency for airlines – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile rewards gain stature as currency for airlines; Banana Republic targets holiday shoppers via Curb, Deliv apps.
Mobile Minutes: Nexus 5 retires; Facebook dumps Microsoft searches; USPS app holds mail; Chat app Momo surges
Today in mobile marketing - Nexus 5 retiring as Google steamrollers smartphones towards phablets; Facebook dumps Microsoft Web search results; Use the USPS mobile app to place a hold on your mail; Alibaba-backed Chinese chat app Momo surges in U.S. debut.
NBC Owned Stations Debut New iPhone Apps
NBC Owned Television Stations unveiled its upgraded iPhone apps Monday with features like interactive radar, quick access to breaking news and the capability to send video from a mobile device to a television. The upgrades are the result of a rapid inc...
Use mobile to make customers feel cared for: report
Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
Mobile Minutes: SoftBank and T-Mobile; smartphone driver’s license; US digital currency?; Chicago, NY copy Uber
Today in mobile marketing - SoftBank shrinks U.S. office, marking end of failed T-Mobile bid; Iowa is building the nation’s first smartphone driver’s license; Instead of fighting Bitcoin, the U.S. could make its own digital currency; Chicago and New York officials look to build Uber-like apps for taxis.