Lexus celebrates holidays with branded GIFs – Luxury Daily
Luxury Daily today - Lexus celebrates holidays with branded GIFs; Brands need to adapt to remain competitive: report
John Frieda triggers mobile experience with sound waves in mass merchant – Mobile Commerce Daily
Mobile Commerce Daily today - John Frieda triggers mobile experience with sound waves in mass merchant; Priceline.com’s Express Deals integrates Apple Pay for even faster reservations.
Why are mobile email open rates declining?
Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.
Mobile Minutes: Apple releases iOS 8.1; Google’s big picture apps; Tracking apps; New faces for Android wearables
Today in mobile marketing - Apple releases iOS 8.1.2, it will anger users; Google tells developers to design apps for a billion users; It's 10pm, do you know where your kids are? (This app does); Google puts new face(s) on Android Wear smartwatches.
Amazon’s Surprise! app points to growing role for mobile gifts cards – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon’s Surprise! app points to growing role for mobile gifts cards; Krispy Kreme bakes in donut rewards with new loyalty app.
Fashion and luxury purchases are 33pc of all mobile transactions – Luxury Daily
Luxury Daily today - Fashion and luxury purchases are 33pc of all mobile transactions; Chinese consumers plan to spend the same or more next year: report.
2 Billion Smartphones Worldwide By 2016
The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer—after nearly getting there in 2015. Next year, there will be over 1.91 billion smartphone users across the globe, a figure that will ...
Mobile Truly The Future Of Advertising
A slew of advertising forecasts for the next few years were released this week, and all of them basically say the same thing, writes Bill Cromwell. Next year ad spending will be solid. Digital will get a bigger chunk of spending. Print is in a deep hur...
Local Media: Time To Start Testing Beacons
As more retailers around the globe deploy beacons, we end up with a network of physical places, each with its own digital bookmark. Knowing this digital footprint of locations empowers publishers to understand how an opted-in audience navigates through...
Mobile security advances, but threats still loom
While mobile payments security is improving – a trend that has not gone unnoticed by payments professionals or consumers – with even more enhancements on the horizon, the number of breaches could still increase before the situation improves.