With brands and retailers ramping up their marketing strategies during the holidays and mobile traffic making a significant jump, two tactics leaping to the forefront are mobile acquisition and app install ads.
The United States Postal Service is introducing a holiday-themed mobile marketing campaign that leverages augmented reality and special promotions via its mobile application.
Mobile Commerce Daily today - Target’s mobile holiday game gives glimpse into future of retail; Nielsen exec: 2015 forecast requires heavier brand investment into mobile.
Today in mobile marketing - Twitter unveils new tools to block abusive messages; Wire app wants to be the most beautiful communication tool; Uber teams up with Carlos Slim to lure riders in Mexico; Hearing aid? No, Soundhawk is an ear wearable.
Luxury Daily today - Fashion has something to teach us: Intel exec; Neiman Marcus exec: Digital helps to develop deeper consumer relationships.
Brands such as Coca-Cola, Nivea and Dafiti are benefiting from Brazil’s growing smartphone market by leveraging beacons to deliver personally targeted, relevant content to mobile-savvy consumers.
Pandora Internet Radio is refitting its music streaming and automated recommendation mobile application with new personalization tools that will enhance and simplify the music listening experience for mobile consumers.
Today in mobile marketing - Sprint deal: Half price for AT&T, Verizon defectors; 5 numbers that show why this holiday season is crucial for Apple's iPad; GE touts its new-media cred; Microsoft acquires email startup Acompli to give Outlook a mobile advantage.
Luxury Daily - Apple is a total marriage of design and tech: Diane von Furstenberg; Kering exec: Boundaries between luxury, fashion, art are porous.
Mobile Commerce Daily today - Walmart sees 70pc of Thanksgiving traffic from mobile; Smartphones begin to rival tablets as commerce powerhouse.