Great Climbing Locations
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Insane Base Jumping Video
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Choose Your Bike Path
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London’s Regent Street Leader With Beacons
Regent Street in London has debuted a smartphone app that is linked with beacon technology. So far, 130 stores, or roughly 80% of the retailers along Regent Street’s mile-long strip, have installed sensors at their entrances that can co...
Beacon Advances Present Media Opportunity
Could beacons, the type of hardware that transmits Bluetooth signals, become a revenue-generating force for media companies as soon as next year? Some experts think so, accelerating a forecast from media analyst Gordon Borrell that the retail industry ...
Dark social’s popularity reflects interest in real-time sharing: report
United States consumers share twice as often on so-called dark social channels as they do on Facebook, Twitter or other well-tracked mobile sources, according to a study released by RadiumOne.
Microsoft, Facebook turn to standalone apps to combat user frustration
Brands such as Barnes & Noble, Microsoft, Facebook and Foursquare are creating a slew of standalone mobile applications targeting specific user groups with streamlined features to combat frustration with do-it-all apps.
Karo Syrup, Fisher Nuts leverage QR codes for holiday cross-promotion
Karo Syrup and Fisher Nuts are teaming up for the third consecutive year for a strategic marketing partnership with plans to leverage QR codes to raise brand awareness and entice holiday shoppers.
Mobile Minutes: Twitter tracks apps; Higher iPhone tariff; Facebook’s political campaigns; Samsung’s Tizen smartphone
Today in mobile marketing - Twitter is tracking users’ installed apps for ad targeting; Apple’s higher iPhone tariff may spur more Russian price rises; A Facebook change makes it harder for political campaigns to see your friends; Samsung Elec to launch Tizen smartphone in India: South Korea paper.