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Luxury Daily today - Audi furthers dealer digitization at LA Auto Show; Gift guides need to tell stories, spark emotion.
While only between 10 percent and 30 percent of mobile ad budgets currently go to native ads, the number could reach as high as 50 percent next year as programmatic native platforms and inventory begin to proliferate.
Today in mobile marketing - What Twitter can tell us about Ebola; Tencent drafts Chinese expats for U.S. duel with WhatsApp; Brewing your own beer, with help from an app; Why a smart frying pan isn't as dumb as it sounds.
Mobile Commerce Daily today - Image recognition increasingly an app must-have as scanning gains acceptance; Office Depot markets to Shazam users in-store via sound system.
Luxury Daily today - Mercedes-Benz celebrates elegance in social contest; How much influence do fashion bloggers have?
Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away, writes Michelle Castillo. Research by Web performance monitoring company Catchpoint Systems suggests that news...