Google has acquired digital marketplace FameBit, which can help combat woes of the dreaded skip button for YouTube advertisers by connecting them with relevant influencers.
Today in mobile marketing – Snapchat said to pick Morgan Stanley, Goldman Sachs to lead IPO; YouTube records 124M views for second presidential debate, Amazon's full on-demand streaming music service launches today; Vera Bradley says payment system hacked, delaying website upgrade.
Today in mobile marketing – Snapchat said to pick Morgan Stanley, Goldman Sachs to lead IPO; YouTube records 124M views for second presidential debate, Amazon's full on-demand streaming music service launches today; Vera Bradley says payment system hacked, delaying website upgrade.
Luxury Daily today - Ritz Paris streamlines customer service to ensure positive reopening; Dior scripts a renewal of femininity in new J’adore film.
Mobile Commerce Daily today - Sears gives reward points to customers who buy things before they go on sale; Could Ticketmaster’s extension with University of Florida herald the future of online ticketing?
Samsung and its marketers may see serious repercussions from mishandling its faulty Galaxy Note 7 explosion issue, after the manufacturer waited too long to recall.
Mobile Commerce Daily today - Women 86pc more likely to make a purchase through a mobile app: report; Dallas Mavericks game day app plays with innovative in-stadium features.
Luxury Daily today - FCC broadband privacy proposal draws dissent from marketing trade groups; Louis Vuitton gets inside models’ heads in profile film.
Today in mobile marketing – Google’s plan to spread its AI Assistant hits Samsung roadblock; Sprint to offer 1 million students free mobile devices; FCC hits Comcast with record cable company fine over billing practices; Samsung's snafu is Google's golden opportunity.
Cost per thousand impressions for ads on the Android platform are showing steady growth year over year before booming 112 percent this past year, indicative of growing interest in the platform, according to a new report from Fiksu DSP.