Today in mobile marketing - Facebook spins ‘Groups’ into separate app; WhatsApp moves to protect messages from snoops; AT&T and Starbucks bring wireless phone chargers to some coffee shops; Viber's new service lets you spy on celebs’ chats.
Luxury Daily today - Neiman Marcus leverages Passbook to make shopping entertainment; UHNW individuals make 19pc of all luxury purchases: report.
Mobile Commerce Daily today - Victoria’s Secret taps convergence between mobile messaging, commerce; Best Buy drives repeat visits during holidays with Ibotta app.
Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys. The development comes four months after Yahoo purchased Flurry for a reported amount between $200 million and $300 million. And the...
Facebook’s reported plan to follow Google into the enterprise space by launching a business-focused social network raises questions about how the social networking giant would fare against a slew of companies that are already established in the sector.
While targeted social media posts may be effective in spreading the word about seasonal offers, marketers need a long-term social media strategy encompassing the entire holiday season for their brand to truly resonate with consumers.
Today in mobile marketing - Pay phones in New York will become free Wi-Fi hot spots; Facebook squeezes 'overly promotional page posts' out of news feeds; Nokia's $250 iPad Mini clone looks destined for China; Photo site Shutterfly acquires mobile app G...
Mobile’s impact on moms’ purchases and new-product testing continues to grow, as mothers use their smartphones as a second screen for shopping while in stores to research products, do price comparisons and look for coupons, according to a study from BabyCenter.
Luxury Daily today - Luxury and Fashion products generate more mobile purchases: report; Luxury retail thriving in the “sweet spot”: report.
Mobile Commerce Daily today - EBay innovates classifieds with location-based Close 5 app; 18pc of marketers already using beacons: Adobe.