Marc Jacobs Beauty allows for ecommerce ease via Instagram shop – Luxury Daily
Luxury Daily today - Marc Jacobs Beauty allows for ecommerce ease via Instagram shop; Harrods unveils Christmas celebrations.
Toys R Us taps QR codes for easy navigation to Thanksgiving deals – Mobile Commerce Daily
Mobile Commerce Daily today - Toys R Us taps QR codes for easy navigation to Thanksgiving deals; Paul Frank enlists Blippar’s image recognition in new pop-up shop.
Mobile Sales Expected Up 48% On T-Day
Mobile will account for 31 percent of online sales on Turkey Day, compared to 21 percent in 2013, according to an Adobe holidays shopping forecast. Those numbers represent a nearly 48 percent year-over-year increase, and they build on 2014's ...
Marketers begin to succeed at translating a heartfelt heritage to mobile
Recent efforts from Disney and Macy's suggest marketers are overcoming the challenge of translating heart-warming sentiments to mobile’s small-screen world.
Mobile sales to top $1B on Thanksgiving, Black Friday combined: Adobe – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile sales to top $1B on Thanksgiving, Black Friday combined: Adobe; US brands overcoming challenges to start rolling out beacons.
Mobile Minutes: Microsoft Office 365; banner ads; wearables weakness; mobile payment deals
Today in mobile marketing - Microsoft is giving away its Office 365 mobile apps; Fall of the banner ad: The monster that swallowed the Web; Wearables are totally failing the people who need them most; Mobile payment providers entice shoppers with deals.
SapientNitro exec: Mobile marketing lacks emotional connection due to data overreliance
NEW YORK – A digital executive at the ad:tech New York conference called for more creative ideas and customization in mobile mass messaging to connect with consumers on a more emotional level.
Pinterest narrows marketing funnel to streamline consumer journey – Luxury Daily
Luxury Daily today - Pinterest narrows marketing funnel to allow streamlined consumer journey; Condé Nast enables shoppable ads to boost consumer engagement.
Watchup Raises $2.7M In New Funding Round
News app Watchup has raised $2.7 million in a new round of funding, led by Tribune Media and with participation from The McClatchy Company. Adriano Farano, Watchup’s co-founder and CEO, says the funding round signals a move to include more local ...
Digital execs: Facebook not best platform to drive conversion, revenue
NEW YORK – Digital executives at the ad:tech New York conference debated the pros and cons of both small and large brands using Facebook as a marketing platform before ultimately concluding that the social network’s lack of communication and pay-to-play standards are not beneficial for most companies.