Chanel shows off fall handbags via interactive mobile ad – Luxury Daily
Luxury Daily today - Chanel shows off fall handbags via interactive mobile ad; Luxury brands look elsewhere after UK counterfeit victory.
Outback Steakhouse innovates reservations with mobile-enabled wait lists – Mobile Commerce Daily
Mobile Commerce Daily today - Outback Steakhouse innovates reservations with mobile-enabled wait lists; 55pc of well-to-do use mobile phones for payments: study.
Facebook’s mobile ad prowess may be matched only by Google
Facebook’s growing ability to monetize on mobile is transforming it into a generator of mobile advertising revenue with a prowess that may only be matched by Google.
Mobile Minutes: YouTube subscriptions; AT&T sued by FTC; T-Mobile results; Apple CEO
Today in mobile marketer - YouTube considering paid subscriptions; AT&T sued by FTC for allegedly lying about mobile speeds; T-Mobile posts record subscriber growth but losses bigger than expected; Apple CEO fires back as retailers block Pay.
Ad spend on Facebook, Twitter grows 233pc year-over-year: report
With advertisers maintaining a significant focus on targeting the millennial demographic, Facebook’s and Twitter’s cost-per-thousand-impressions pricing trends increased to $4.90 in the third quarter of 2014.
Taco Bell fires up mobile ordering with customization, marketing blitz – Mobile Commerce Daily
Mobile Commerce Daily today - Taco Bell fires up mobile ordering with customization, marketing blitz; McDonald’s doubles down on NFC with both Softcard and Apple Pay.
Neiman Marcus simplifies purchase process with mobile photo feature – Luxury Daily
Luxury Daily today - Neiman Marcus simplifies purchase process with mobile photo feature; Brands recalibrate focus in Japan to appeal to younger consumers.
Facebook Ad Dollars Still Moving To Mobile
Mobile ad spending on Facebook passed desktop in Q1 2014 to account for the lion’s share of ads on the social network — and growth doesn’t appear to be stopping any time soon. According to data from Nanigans, advertisers continued to ...
Twitter’s developer push to boost reach has mixed reception
Twitter is betting on a new push to curry favor among application developers to help broaden its appeal, particularly among mobile users, with components of the program already reaching more than 1 billion iOS and Android users.