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Small businesses target hyper-local mobile ads via brands’ apps

By | October 27th, 2014|Mobile|

The mobile applications of the Weather Channel, Major League Baseball and thousands of other consumer brands are a portal to fast, cheap, hyper-local advertising for small businesses such as the El Basha Restaurant in Westborough, MA, that created its ...

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Mobile Minutes: Foursquare uses subway ads; Nokia returns; “Uber for kids” launches; Amazon unveils Fire TV stick

By | October 27th, 2014|Mobile|

Today in mobile marketing - Can subway ads bring mainstream users to Foursquare?; Nokia will return, hints at 2016 for Finland's next smartphone; Shuddle is an Uber for kids driven by childcare pros; Amazon unveils Chromecast rival Fire TV Stick.

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Significant app development backlog costs companies revenue, customers: report

By | October 26th, 2014|Mobile|

A growing application development backlog problem is damaging revenue opportunities in the enterprise, with 85 percent of companies having a mobile backlog of between 1 and 20 apps, while 50 percent have a backlog of between 10 and 20 apps, according t...

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McDonald’s needs right message, products along with mobile to drive sales – Mobile Commerce Daily

By | October 26th, 2014|Mobile|

Mobile Commerce Daily today - McDonald’s needs right message, products along with mobile to drive sales; Retailers struggle to balance quality images, mobile performance: report.

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Mobile Minutes: Pandora’s growth slows; free data; Microsoft tops estimates; Adobe

By | October 26th, 2014|Mobile|

Today in mobile marketing - Pandora falls as listener growth slows in third quarter; Will free data become the next free shipping?; Microsoft sales tops estimates as Nadella revamp advances; The future of Adobe’s app interaction looks pretty awesome.

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