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Knott’s Berry Farm spooks up interest with targeted mobile Halloween ads

By | October 22nd, 2014|Mobile|

Historic Buena Park, CA amusement park Knott’s Berry Farm is drumming up interest for its fall transformation into Knott’s Scary Farm with an integrated mobile marketing program that has resulted in 31,013 engagements and 2,344 site visits so far.

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Mobile Minutes: Yahoo’s meaningful mobile ads; Google Play debuts Songza; Apple Pay’s quirks; Glass gets new developers

By | October 22nd, 2014|Mobile|

Today in mobile marketing - Marissa Mayer: Yahoo's mobile ads are finally 'meaningful,' may top $1.2 Billion in 2014; Google brings Songza’s Concierge to all access music service; Apple Pay: Seamless in stores, but quirky online; Google's Glass gets new workplace partners.

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