Tony Haile, CEO of Chartbeat, has a new metric to measure users' attention on Web content and he says that it will help publishers command premium rates for online advertising by “selling time.” Haile explains how Chartbeat came to this new...
The City of Los Angeles has launched a pilot program using beacons in bus benches, potentially providing municipalities, museums and other parties the opportunity to spread information and content to individuals based on their proximity.
While marketers are enthusiastic about the potential to engage television viewers via social media, a recent report from TiVo suggests that viewers themselves may not be as excited about this strategy.
Contact information provider Whitepages has updated its Android mobile application Current Caller ID to offer real-time analysis of billions of calls, texts and phone lookups from the brand's 50 million users.
Today in mobile marketing - Twitter opens up embeddable audio with new partnership with iTunes and SoundCloud; LVMH: It may be time for a smartwatch; Giving mobile phone customers a reason to (happily) pay more; FBI director demands access to private c...
Mobile Commerce Daily today - Starbucks ramps up in-store mobile strategy for the holidays; Simon Malls taps Ziploop to organize shopping on mobile.
Luxury Daily today - Dealing with the mystery of ecommerce attribution; Financially-confident consumers to increase holiday spending by 8.7pc: report.
The BBC has started a new account on Facebook-owned WhatsApp to update people with the latest information about Ebola. Ingrid Lunden reports the BBC says its service is aimed primarily at reaching WhatsApp users in&nb...
It’s the time of year when businesses start looking at their marketing plans for 2015, so Wesley Young looks at 10 trends every local advertiser needs to think about during preparations for 2015. While change has been the only constant in local m...
Print “circular ads” in newspapers have historically been one of the most effective retail advertising vehicles. And while retail is the top online advertising category, today, most “circular advertising” remains in print. ...