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Mobile Minutes: Snapchat eyes ads; Apps promote other apps; Apple announces new event; Foursquare using geotargeting ads

By | October 9th, 2014|Mobile|

Today in mobile marketing - Snapchat CEO Spiegel says untargeted advertising is coming soon; Roughly 75% of mobile app ads are just promoting other apps; Apple announces special event: 'It's been way too long'. Here's what to expect; Foursquare’s makeover favors ads as check-in buzz fades.

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Consumers Bullish On Mobile Pay Future

By | October 9th, 2014|Mobile|

Consumers remain tepid about paying for goods and services with their phones at the point of sale, although increased exposure to mobile payments is helping drive adoption and growth, according to a new eMarketer report. eMarketer projects transaction ...

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Mobile Minutes: Facebook’s anonymity app; iPhone impacts insurance; Microsoft protects student data; HTC fading

By | October 8th, 2014|Mobile|

Today in mobile marketing - Facebook may soon launch an anonymity app, but is it too late?; How iPhone apps could impact your insurance; Microsoft and other firms pledge to protect student data; HTC is fading fast and an action camera and Nexus tablet ...

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