ABC revamped its fall marketing strategy this year to better attract frequent YouTube viewers, working closely with YouTube parent Google to create ads for a new generation of TV watchers, Jeanine Poggi reports. Google hosted workshops for AB...
Google’s rumored foray into mobile messaging, which is expected to launch in early 2015, could ramp up competition in the messaging space among leaders such as WhatsApp and Facebook Messenger.
Today in mobile marketing - New Apple tool checks iPhones for kill switch security; Apple's iBook prepares to overtake Kindle in war of the mobile readers; Vodafone invests $1 billion in India to drive data use; Post-Sony Vaio aims for Japan market nic...
Domino’s Pizza is serving up a more human approach to digital customer service and brand persona with its multi-functional personal virtual ordering assistant, Dom.
Luxury Daily today - Top 10 luxury brand social marketers of Q3; UHNW approach to philanthropy shifts from gifts to targeted projects.
The New York Times, continuing to leverage its mobile properties to boost engagement with its content, is offering free unlimited access this week to NYT Now, a recently launched subscription product.
Mobile Commerce Daily today - Bloomingdale’s exec: Beacons need value-driven campaigns, consistent experiences; Whole Foods exec: Mobile should not inhibit in-store experiences.
Native advertising, which runs in content and isn’t crowded by smartphone screens the way banners are, is the best way to help advertisers effectively follow the massive heard of consumers migrating to the small screen, Chris Lee, president of De...