Pillsbury’s Toaster Strudel, Grolsch beer and Mondelez’s Sour Patch Kids were among the brands in the third quarter that shone with their mobile marketing strategies, tapping enhanced targeting, greater interactivity and native experiences.
Black Entertainment Television, or BET, is adjusting to meet the audience’s growing demand for mobile content by enlisting high-powered help to oversee the operation of critical mobile platforms.
Luxury Daily today - Jaguar revives British Villains theme in Google Glass-equipped campaign; Estée Lauder Cos. builds breast cancer support system through shared experiences.
Mobile Commerce Daily today - Target ramps up mobile for personalized holiday experiences; Pizza Hut exec: Apple Pay’s initial impact could be limited.
Today in mobile marketing - Yahoo nears investment in Snapchat; Samsung poised for ‘ugly’ quarter as iPhones get bigger; Meet Sway, Microsoft's first new Office app in a decade; Facebook's WhatsApp acquisition now has price tag of $22 billion.
Brands such as Sephora, Walmart, Home Depot and Tiger Direct are predicting smartphone users’ responsiveness to specific offers based on the QR codes they have previously scanned.
Mobile Commerce Daily today - Avon's social push lacks necessary mobile-first collaborative tools; Coach harnesses real-time inventory data via new app.
Today in mobile marketing - Exclusive: Facebook plots first steps into healthcare; Tinder narrows down its options for how to make money; Online recipes will soon have a button that sends you the ingredients; What does the future hold for mobile and th...
NPR listeners can now use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand.
More consumers want to respond in the mobile marketplace with their digital wallets or the swipe of a phone, ratcheting up the pressure on marketers to catch up, according to the Interactive Advertising Bureau’s new report on “The State of the Mobile World.”