Brands including AMC, McDonald’s, Trident and Hollywood studios are leveraging video platform Kiip Rewarded Video to greet consumers with branded videos after reaching significant levels in applications.
Mobile Commerce Daily today - Mobile POS still fails to deliver on line-busting promise; Citi eliminates paper checks for some as mobile banking grows.
Luxury Daily today - Burberry aims for handbag purchases with Style.com mobile ad; Moschino amplifies runway capsule through Nordstrom, Selfridges.
Today in mobile marketing - How to master mobile advertising; Months after buying beats, Apple’s plans for its music service remain unclear; Google eases up on requiring Google+ during account sign-ups; New smartphone app gives sight to the blind.
Peanut butter brand Skippy's first ad campaign in five years combines an interactive mobile Web experience with social media to stir up some fun and engage new customers.
Mobile Commerce Daily today - American Eagle Outfitters boosts mcommerce by enhancing in-app merchandising; Toaster Strudel campaign engages Fruit Ninja fans via gaming, coupons.
Today in mobile marketing - Can Alibaba keep growing without sacrificing high profit margins?; Sales of iPhone 6 and 6 Plus top 10 million in first weekend; Naver says no 2014 float for Line, clouding deal outlook; iPod mastermind Tony Fadell on the de...
Luxury Daily today - Brizo turns to Elle Décor, Veranda to further fashion campaign; Karl Lagerfeld’s newspaper is haute off the press.
The time most people spend with traditional media is plummeting, while they’re spending more and more time with new media. One exception to that is out of home advertising, reports Bill Cromwell. Despite the rise of digital media, time spent with...
New research being released today shows that marketers risk a 313 percent drop in application use when more than one beacon message is delivered per location.