Web-based TV production in Los Angeles has surged 353% from 2008 to 2013, according to a report by FilmL.A. Inc., which tracks film permits for the city and county. Web-based shows now account for as many production days in L.A. as sitcoms. Richard Ver...
A new study shows that commuters are more likely to buy mobile coupons if they are squeezed in with their fellow travelers, reports Steven Perlberg. The study, “Mobile Crowdsensing,” found that as subway cars fill up, riders tend to immerse...
The trend toward big-name brands, even some upscale ones, placing their logo on a truck and driving around the country to engage with consumers is being driven as much by the high cost of real estate as by mobile-enabled consumers who can follow a truc...
Today in mobile marketing - Sony sees $2.1B loss for fiscal year as mobile woes take a toll; PayPal’s attack ad shows Apple’s power to inspire fear and loathing; Three reasons to be terrified of Alibaba; IAC offers more than $500 million to buy Israel's Perion: media.
While ads with bright colors fared better in countries such as Nicaragua, Kenya and India, more minimalist ads saw higher success in countries including the United States, Singapore and Denmark, according to a new report from Todacell.
Mobile Commerce Daily today - Mobile bookings demand skyrockets despite lack of optimized experiences: report; Sears’ app-supported vehicle pickup adds more options.
Luxury Daily today - Netropolitan aims to attract wealthy clients to new social network; World billionaire population reaches record high: report.
BBC News has launched an account on instant messaging app Line, the latest in a series of experiments with content distribution through chat apps. BBC's Line account is its first international news channel inside a chat app, "partly to try and make an ...
Newspaper subscribers are increasingly using smartphones and tablets while retaining a strong attachment to print, according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute. The percentage of respondents who said they...