Pictures from Mobile Marketing Summit: Holiday Focus 2014
Mobile Marketer presented the Mobile Marketing Summit: Holiday Focus 2014 on Sept. 10 in New York. Here are pictures taken during the event.
Mobile Minutes: Apple’s smartwatch play; Improving IT relationships; SAP, Ericsson team up; Facebook tests posts
Today in mobile marketing - Apple’s smart smartwatch play: Let developers find the killer app; What marketers can do today to improve their relationship with IT; SAP, Ericsson team up for mobile management and apps; Facebook is testing self-destructing posts.
Mobile heralds real-time loyalty marketing: Bottle Rocket exec
NEW YORK - The ubiquity of mobile phones and the immediacy of the data they can deliver to marketers could spark the demise of legacy loyalty programs, an executive from Ogilvy & Mather’s Bottle Rocket said at the Mobile Marketing Summit: Holiday Focus 2014.
U.S. Broadcasters Can Learn From U.K. Ch. 4
At IBC's opening panel this morning, David Abraham, CEO of Britian’s Channel 4, describes how his company over the past eight years has successfully built a hybrid TV viewing experience around the convenience of mobile and over-the-top that augme...
Twitter exec: Mobile sparking seismic shift in holiday buying decisions
NEW YORK - A Twitter executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said mobile’s ability to make shoppers aware of products and brands by supplying them with pertinent information will produce a seismic shift in holiday-shopping buying decisions.
Lord & Taylor exec: Beacons more cost-effective for testing mobile payments – Mobile Commerce Daily
Mobile Commerce Daily - Lord & Taylor exec: Beacons more cost-effective for testing mobile payments; GameStop reaches mobile customers via deep understanding.
Mobile Minutes: MSN revamps; Kabam CEO Q&A; iWatch design; DiGiorno mea culpa
Today in mobile marketing - Microsoft revamps MSN for a mobile-first world; Q&A: Kabam CEO on mobile game partnership with Alibaba; What top designers think of Apple's new smartwatch; A lesson in crisis communications, courtesy of DiGiorno.
Kahuna stresses personalization for optimal mobile strategies
NEW YORK – A Kahuna executive at the Mobile Marketing Summit: Holiday Focus 2014 stressed the need for personalization and consumer-first strategies to drive massive revenue opportunities for brands.
NY Times eyes deep linking to drive app use
NEW YORK – A New York Times executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said he expects deep linking to be integrated in the news organization’s mobile applications shortly as it strives to be where its core readers are.