Google Campagn Stakes Future On Mobile
During Thursday night's NFL season opener Google debuted the first phase of a multiyear campaign to promote the company's rebranded mobile app and its voice-guide search feature.
Airbnb, Google’s Nest partner on mobile-driven environmental push
Google’s Nest is partnering with Airbnb in a synergistic program that leverages the strong mobile identity of each platform to support a message around environmentalism.
Mobile Minutes: Hybrid devices surge; Twitter suggests new style; Performance-driven marketing; Tablets for grandma
Today in mobile marketing - Report: Hybrid phone-and-tablet devices will soon surpass tablets and laptops; End of the timeline? Twitter hints at move to Facebook-style curation; The entrepreneur’s guide to performance-driven marketing; A tablet for grandma.
Mandarin Oriental revisits celebrity endorsements in Wall Street Journal ad – Luxury Daily
Luxury Daily today - Mandarin Oriental revisits celebrity endorsements in Wall Street Journal ad; Key takeaways from the Hermès and LVMH legal battle.
Apple iWatch expected to address demand for payments-enabled wearables – Mobile Commerce Daily
Mobile Commerce Daily today - Apple iWatch expected to address demand for payments-enabled wearables; Pizza Hut, 1800Flowers kick off NFL-themed promotions with Visa Checkout.
Targeted Display To Drive Online Ad Growth
Online advertising is expected to grow 44% in 2015, primarily on the back of targetd display advertising, according to Borrell Associates' revision of its 2014/2015 local advertising forecast. The firm also says within five years nearly all digital spe...
Targeted ads grow at expense of paid search, untargeted banners: report
The growth in mobile and targeted local digital advertising will eclipse other media formats over the next two years and capture budget from other digital formats such as paid search and untargeted banner ads, according to a newly revised forecast from...
Mobile Minutes: Online shopping on mobile; Facebook buys 100 patents; Web to app conversion; Daimler buys Uber rival
Today in mobile marketing - Online shopping on mobile overtakes desktop for first time in Britain; Facebook buys 100 patents to spur virtual reality, video, speech; Making the leap from Web to mobile apps easier; Daimler acquires Uber rival.