Saks introduces user-generated content hub to propel purchases – Luxury Daily
Luxury Daily today - Saks introduces user-generated content hub to propel purchases; Burberry taps Kate Moss, Cara Delevingne for fragrance launch.
65pc of empty nesters use smartphones to seek product info: report
Older consumers have adopted some of the digital shopping habits of their tech-savvy counterparts from younger generations, although there are some key differences, according to a new research report.
Yo App: Can It Drive Traffic To Stories?
The Washington Post and a small group of other news organizations, including The Wall Street Journal, NBC Nightly News and Nieman Journalism Lab, are experimenting to see if the Yo app can help drive traffic to news stories, reports Cory Blair. Yo, dev...
Slow Start For Political Ad Spend In 2014
Political ad spending is off to a slower-than-expected start, and it will be up modestly over the last mid-term elections, in 2010. Bill Cromwell reports a recent report from Magna Global forecasts spending will hit $2.3 billion on spot television, up ...
Native advertising’s strength on mobile drives interest in private markets
Amazon’s recent Twitch purchase taken along with other recent moves from the company suggest it is eyeing creating a private market for delivering native ads on mobile to promote its products, media tie-ins and games to a highly engaged, passionate audience.
Mobile Minutes: Wanda enters ecommerce; YouTube as educator; Apple wearables; Personalization
Today in mobile marketing - To compete against Alibaba, Wanda joins forces with Baidu and Tencent; YouTube’s educational videos are surprisingly popular; Which of many possible iWatches or iWearables will Apple debut on Sept. 9?; It's time for brands to deliver real-time personalization
Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience – Luxury Daily
Luxury Daily today - Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience; Mobile encompasses automotive purchase funnel: L2.
Minute Maid, Smart Ones supercharge receipt-based promotions via mobile – Mobile Commerce Daily
Mobile Commerce Daily today - Minute Maid, Smart Ones supercharge receipt-based promotions via mobile; Mobile’s role in shopping research grew during back-to-school sales.
Social analytics improve, paving way for bigger marketing budgets
While significant gains have been made this year in social analytics, helping to drive bigger spends, there is still much room for improvement before social advertising can reach its full potential.
Mobile Minutes: Tech versus fashion; Apps for water management; Students upstage colleges; Smartwatch showdown
Today in mobile marketing - Plugged-in over preppy: Teenagers favor tech over clothes; Mobile apps for California's drought, UK floods and India's drinking water; Student-built apps teach colleges a thing or two; Smartwatch showdown: Samsung and LG's n...