Instagram adds measurement tools for advertisers
Picture-sharing network Instagram on Thursday launched a suite of tools for advertisers to help them better track metrics such as impressions and engagement.
Mobile Minutes: PayPal, Smartphones in medicine, Snapchat, App stores
EBay considering PayPal spinoff: report; What is the ROI of a smartphone given to patients with a chronic health condition?; What Snapchat can learn from Asian messaging apps; So why isn't there more app store competition?
Snapchat Discovery poses challenges as mobile ad platform
A report this week that mobile photo-sharing application Snapchat has been in talks to begin serving ads to users has some mobile marketing experts scratching their heads.
Mobile Minutes: CIOs and apps, Facebook design, Twitter video
Mobile apps require customer-first thinking; How Facebook designs for a billion users; Twitter's new video ads impress marketers.
Mobile Minutes: CIOs and apps, Facebook design, Twitter video
Mobile apps require customer-first thinking; How Facebook designs for a billion users; Twitter's new video ads impress marketers.
Texting lives on, despite rise of OTT: experts
SMS messaging, a fixture of mobile marketing for years, is expected to remain a viable channel for the foreseeable future, notwithstanding the growing popularity of over-the-top (OTT) messaging applications such as WhatsApp.
Texting lives on, despite rise of OTT: experts
SMS messaging, a fixture of mobile marketing for years, is expected to remain a viable channel for the foreseeable future, notwithstanding the growing popularity of over-the-top (OTT) messaging applications such as WhatsApp.
Hotels should make tablets more accessible during on-site experience – Luxury Daily
Luxury Daily today - Hotels should make tablets more accessible during on-site experience; Selfridges salutes masters of fashion with fall multichannel project.
Cross-functional collaboration fuels mobile ROI – Mobile Commerce Daily
Mobile Commerce Daily today - Cross-functional collaboration fuels mobile ROI; Uber takes on Google in the instant-delivery realm.