While mobile usage in the United States is only expected to rise within the next few years, it is surprising that a mere 16 percent of businesses are leading their enterprise strategies with mobile-first initiatives, according to a recent report from K...
Today in mobile marketing - China aims to rein in mobile messaging apps with new regulations; Google’s YouTube buys mobile video startup Directr; Research shows men are more likely to shop on mobile than women.
Luxury Daily today - Diane von Furstenberg boosts mobile ad engagement with video content; Mulberry blends craftsmanship with crafting for festival appearance.
Mobile Commerce Daily today - Walmart’s price-comparison tool catapults app downloads to new heights; Zealios Skin Care showcases ambient light advertising opportunities on mobile.
Nearly a quarter of Android smartphone users in the United States account for more than half of the nation’s Android data traffic, broadening marketers’ options for targeting audiences through behavioral data, according to a new study.
As U.S. youngsters prepare to return to school, McGruff the Crime Dog and his home, the National Crime Prevention Council, have teamed up with AlertID on a mobile application that alerts users about suspicious neighborhood activity.
Today in mobile marketing - Sprint and SoftBank back away from T-Mobile US; Apple and Samsung Drop patent fights outside the United States; New digital currency aims to unite every money system on Earth; Lyft’s Plan to make on-demand carpools the everyday way to commute.
Mobile Commerce Daily today - Why retailers should pay closer attention to mobile-only shoppers; Two Tap’s universal shopping cart volume jumps as retailers, publishers sign on.
Luxury Daily today - Hermès turns formal dressing into fun with tie-centric app; Net-A-Porter hosts exclusive Temperly London shoppable video.
Today in mobile marketing - Square merges its mobile payments with food delivery by acquiring Caviar; Smaato, an exchange for mobile ads, raises $25 million; Mobile traffic dropped 8.5pc during Friday’s Facebook outage; Enterprise mobile apps pay the most yet attract few developers.