Groupon partners with Snapchat to add urgency to mobile offers – Mobile Commerce Daily
Mobile Commerce Daily today - Groupon partners with Snapchat to add urgency to mobile offers; Simon expands iBeacon program to outfit more smart malls.
BMW guides fans to the drawing board for app design contest – Luxury Daily
Luxury Daily today - BMW guides fans to the drawing board for app design contest; Ferragamo vies for accessibility with style profiles for latest collection.
Analytics Find Mobile Complements Desktop
Just about every publisher today is seeing an increasing amount of their traffic coming from mobile devices — often over 50 percent of their overall, in the case of sites like BuzzFeed, Glamour and CNN, reports Ricardo Bilton, noti...
Mobile Minutes: app download battle, HBO, app design, Foursquare
Today in mobile marketing - Uber, Lyft and Airbnb are winning the app download battle; HBO weighs more Web-TV services overseas; Lessons learned on app design for fast-growth markets; Foursquare’s makeover favors ads as check-in buzz fades.
Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces – Luxury Daily
Luxury Daily today - Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces; Harrods touts opening of “Shoe Heaven” digitally to boost foot traffic.
Walmart.com’s latest overhaul drives more personalized omnichannel experiences – Mobile Commerce Daily
Mobile Commerce Daily today - Walmart.com’s latest overhaul drives more personalized omnichannel experiences; TD Bank optimizes account openings on mobile for added convenience.
Sports Publishers Get Smart About Mobile
Publishers like USA Today’s FTW, theScore and Sports Illustrated are all tweaking their sports coverage with an eye for what works best on mobile devices, Ricardo Bilton reports. The approach makes sense, writes Bilton, noting that as the sh...
How marketers can find opportunities in facial and image recognition
Now that CPU and camera technologies have progressed to where consumers can do facial and image recognition right from their mobile devices, this is opening up some new and interesting opportunities for marketers.