Today in mobile marketing - Surprise bidder enters battle for T-Mobile US; Target taps outsider as CEO for needed shakeup; Twitter: Government requests for user data increased; Smart shoes will soon tell you where to go.
Luxury Daily today - Porsche uses mobile ad to amplify social campaign; Dolce & Gabbana aims for authenticity via Light Blue blogger effort.
Mobile Commerce Daily today - Dunkin’ Donuts’ winning mobile triple play: Geofencing, behavioral targeting and coupons; Macy’s puts mobile video in back-to-school campaign.
A Mobile Commons executive at a Mobile Marketer webinar said texting campaigns are far more effective than other channels in driving young consumers to take action.
Today in mobile marketing - What Sprint's wireless plan says about the future of mobile; Kim Kardashian, an unlikely mobile video game hit; European regulators training sights on Google's mobile software; Alibaba in talks to invest in Snapchat.
Mobile Commerce Daily today - Google’s disruption of financial services is just getting started: Forrester; GameStop tackles showrooming via beacon tech.
Luxury Daily today - Fairmont encourages creative videos for 42-property contest; Nordstrom places emphasis on customer service through new acquisition.
Satellite service provider Intelsat has announced the appointment of Patricia Cooper as the company's VP for government affairs and policy. In this newly created role, Cooper will be responsible for leading the company's U.S., European and other intern...
Twitter and Facebook are killing it with mobile ad sales right now, reports Christopher Heine, chiefly because they are expanding their customer base from smaller direct-response and app-install players to big brands, according to industry observe...