Today in mobile marketing - BlackBerry lays off 65 workers focused on mobile apps for consumers; Following T-Mobile's lead, Sprint begins free trials; Pebble watch partners with Misfit for new fitness tracking app; Israel gets its first bitcoin ATM.
Mobile Commerce Daily today - How Zappos wins at apps by leveraging mobile moments: Forrester; Waffle House targets NASCAR fans for unique mobile loyalty app.
Luxury Daily today - Mobile is not just about shrinking content; Millennials render campaigns extinct, channels irrelevant.
According to the new Connected TV App Discovery Report from NPD Connected Intelligence, while watching TV, 56% of U.S. tablet owners age 18 to 34 use their tablet for activities related to the TV program they are watching or for other program...
During the first six months of ownership, the percentage of mobile app users worldwide who launch an app 11 times or more has increased from 26% to 39%, according to recent research released by Localytics. The percentage of apps opened just once droppe...
NEW YORK – An analyst at Forrester's Forum for Customer Experience Professionals East stressed that in the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage.
In the latest sign that a race is on among mobile advertising platforms to gain ground in mobile video, Opera Mediaworks has acquired AdColony for $75 million in cash plus potential earn-out payments of up to $275 million.
Mobile Commerce Daily - Domino’s creates promotional urgency to boost mobile orders; McDonald’s US ordering-app test brings era of line-free ordering closer.
Today in mobile marketing - Yahoo Aviate is latest mobile push, with release today; Mobile malware is on the rise, McAfee report reveals; San Francisco plans to ban certain parking apps; Web naming group pushes ahead on governance transition.
NEW YORK – Marketers are urged to quickly and fluidly interact with data in real-time to reshape experiences and business, as reaction time will determine the winners and losers, according to a senior analyst at Forrester's Forum for Customer Professionals East.