Today in mobile marketing - T-Mobile will waive data fees for music services; Japan's ruling party says won't regulate bitcoin for now; Mobile marketing stumbles as Pandora plays SF ads in NY; Swatch waiting with Apple for smartwatch market to grow.
Mobile Commerce Daily today - IBM exec claims untargeted mobile messages are the new spam; BIA/Kelsey analyst: Mine geofence data to align mobile with user objectives.
NEW YORK - Marketers evaluating responsive Web design need to begin with its functionality on mobile devices as their first consideration, said Ken Harker, senior consultant at Keynote, in a presentation June 19 at the Mobile Research Summit: Data & Insights 2014.
Luxury Daily today - Four Seasons pushes amenities with Vacation Rentals Web site launch; LVMH strengthens ties to art world with exhibit sponsorship.
The Fire phone, the product of four years of research and development that Amazon has introduced, offers Amazon fans the chance to live in an Amazon-themed world, where just about every element can be identified, listed, ranked, shared and, of course, ...
Today in mobile marketing - Amazon introduces Fire phone; Facebook launches mobile app that does not require accounts in the social media site; BlackBerry to announce app licensing deal with Amazon; Democrats hope to push FCC to ban fast lanes online; Augmented reality’s next frontier is real-world search.
Chipotle Mexican Grill has launched its latest text-to-win mobile marketing campaign, and is working on updating its mobile strategy.
Mobile Commerce Daily today - Denny’s pilots mobile loyalty program with marketing optimization in mind; Baja Fresh tracks ROI on mobile offers using real-time redemptions.
Luxury Daily today - Ritz-Carlton pushes app engagement via Condé Nast Traveler mobile ad; Reputation risks arise for luxury brands in emerging markets: report.
Whether you know it or not, your brand is shelling out money for clicks that did not come from humans. Precious marketing dollars are being burned because a competitor decided to raise your effective cost per action using sophisticated bots. Ted Dhanik...