Today in mobile marketing - World Cup 2014 will be the most mobile yet; Bjork's Biophilia is the first app in MoMA's collection; Uber and Tesla partner up in Shanghai; BlackBerry in deal with EnStream on mobile payments system.
Facebook hopes to make more palatable its decision to leverage behavioral data for ad targeting purposes by coupling the move with enhanced user control over the social network’s collection of personal data.
Mobile Commerce Daily today - Lowe’s strives for competitive advantage with life-size augmented reality experience; Multichannel brands are quicker to adopt mobile-optimized Web sites: report.
Luxury Daily today - 89pc of prestige hotels investing in mobile site: L2; Schiaparelli celebrates couture relaunch with digital scrapbook.
Mobile Commerce Daily today - Wendy’s and StubHub partner to create a game day experience; Toys “R” Us reports 23K Isis transactions in first three months.
Today in mobile marketing - Alibaba acquires UCWeb, maker Of China’s most popular mobile browser; Taxi drivers plan big protests in Europe against Uber; Brands talk like 10-year-olds on Facebook, study says; SingTel’s Amobee digital ad business buys Kontera & Adconion for $359M.
Luxury Daily today - Porsche hypes Le Mans comeback with streamlined app; Typecasts about wealthy should be demystified: report.
Mobile Commerce Daily today - Wendy’s taps mobile coupons to win back thrifty consumers from McDonald’s; Toys “R” Us reports 23K Isis transactions in first three months.
New data from eMarketer finds that 1.76 billion people worldwide will own and use smartphones monthly, up over 25% from 2013. By 2017, more than one-third of the world's population will be smartphone users, according to the data, and nine countries wil...