L’Oreal personalizes mobile ads by hair color to drive relevancy
Beauty marketer L’Oreal Paris is incorporating in-image advertising platform GumGum’s photo recognition technology to target consumers through digital advertisements.
MapQuest partners with MLB.com on content to drive meaningful experiences
MapQuest and MLB.com are collaborating on digital video, in-app integrations and other content intended to enhance baseball and travel experiences, including an original online video series and Gameday Guides that are available from smartphones.
Mobile Minutes: Walmart, GoDaddy, free WiFi, Blippar
Today in mobile marketing - Walmart.com CEO Joel Anderson to step down; GoDaddy to tap public markets with I.P.O.; Not everything in air travel involves more fees: Free Wi-Fi is spreading; Augmented reality augmentation: Blippar has bought Layar.
Facebook and Amazon set sights on PayPal’s mobile payments leadership – Mobile Commerce Daily
Mobile Commerce Daily today - Facebook and Amazon set sights on PayPal’s mobile payments leadership; American Express mobilizes rewards for Uber rides to drive loyalty.
Fendi lets consumers be the artist in new Baguette app – Luxury Daily
Luxury Daily today - Fendi lets consumers be the artist in new Baguette app; 6 luxury marketing trends to watch.
Old Navy, L’Oreal drive mobile video relevancy with enhanced targeting
Old Navy, L’Oreal Paris, Kraft Foods and Mondelez are leading the way when it comes to taking a more targeted approach to mobile video as the launch partners for a new solution that delivers pre-roll ads to specific audiences.
Only 3pc of retailers recognize in-store shoppers via mobile: report – Mobile Commerce Daily
Mobile Commerce Daily today - Only 3pc of retailers recognize in-store shoppers via mobile: report; Hotel Near Me app completes first booking via Google Glass.
Chloé uses new Tunepics account to get personal – Luxury Daily
Luxury Daily today - Chloé uses new Tunepics account to get personal; Dior shrinks iconic couture pieces for traveling exhibit.
Mobile Minutes: Amazon, social media, Twitter, the future of mobile
Today in mobile marketing - Amazon expands middleman role in latest online payments push;The well-followed on social media cash in on their influence; Twitter acquires Namo Media to beef up mobile advertising business; How mobile changed the game — and questions about its future.
iPhone Will Be Digital Hub With iOS8
At this year’s WWDC event, Apple showed that the iPhone is the new hub, and the Mac, iPad, and everything in the cloud is now just an accessory, Kyle Russell writes, taking a look at Facebook’s monthly average user numbers to get an idea of...