Mobile Commerce Daily today - Dunkin’ Donuts finds mobile offers and sports play well together; Clinique Web site gets mobile-first makeover with live chat capabilities.
Fan engagement with sport content continues to evolve towards digital, with online overtaking print media for the first time, new research finds. The study — Know The Fan — The Global Sports Media Consumption Report 2014 &nda...
Apple’s opening day for its annual Worldwide Developer Conference failed to generate the kind of excitement the brand needs but still included some noteworthy enhancements for applications, such as video walk-thrus in the App Store and better interoperability between apps.
Today in mobile marketing - Samsung to launch Tizen smartphone in third quarter; A Microsoft smartwatch is coming; Taiwan toys with a risky lead in wearable devices; Amazon adding music streaming to Prime.
Forget mobile "playing a role" in purchase decisions; in certain categories it is increasingly the only media outlet consumers are consulting before making a purchase, according to a report released today by xAd and Telmetrics.
Today on Mobile Commerce Daily - Starbucks reinforces mobile leadership with pre-ordering debut; Pizza Hut’s new selfie campaign is anything but cheesy.
Luxury Daily today - Four Seasons Budapest improves guest research ability via immersive app; Gucci Museo travels to Brazil in time for World Cup.
Consumer packaged goods brand Hidden Valley has a new mobile marketing campaign aimed towards busy moms and hectic dinner patterns that delivers weekly recipes and kid-friendly activities via rich media messaging on smartphones.
With some of the first entries in the wearables category failing to set the world on fire, the next round of devices could feature a stronger fashion sense.
Apparel and accessories brand Rebecca Minkoff began a sweepstakes giveaway opportunity on May 28 for a pair of tickets to New York's Governors Ball festival.