Spotify, Adidas playlist creator sings to runners
Digital music service Spotify and athletic brand Adidas have teamed together to promote the new #BoostYourRun trend by devising personalized playlists for runners.
Tiffany keeps it simple to attract interest in New York Times ad – Luxury Daily
Luxury Daily today - Tiffany keeps it simple to attract interest in New York Times ad; 8 characteristics of luxury products.
Turtle Wax shines with mobile social campaign targeting DIY detailers
Turtle Wax accelerates its mobile social push with a new initiative that inspires drivers to brag about their freshly detailed car.
Mobile Minutes: Intuit, Line, mobile revenue, SessionM
Today in mobile marketing - Intuit buys Check app for $360 million; When texts won’t do, send images; China is projected to overtake the U.S. in mobile revenue; SessionM partners with Rakuten, expands beyond U.S. with mobile ads.
Mercedes-Benz builds community by outsourcing CLA Instagram film – Luxury Daily
Luxury Daily today - Mercedes-Benz builds community by outsourcing CLA Instagram film; La Prairie expands global ecommerce with immersive experiences.
Merchants look beyond referrals to drive transactions on social media – Mobile Commerce Daily
Mobile Commerce Daily today- Merchants look beyond referrals to drive transactions on social media; Yankee Group exec: Beacons answer many mobile user insight questions.
Mobile Minutes: Omnicom, Zappos, online video, Apple, mobile in-flight
Today in mobile marketing - Twitter and Omnicom strike $230 million mobile ad deal; Zappos zaps its job postings; Online video ads blur picture for marketers; Apple to unveil 'smart home' system; Canada relaxes restrictions on mobile devices in flight.
Adidas Group hones in on socializing fitness via mobile
Adidas Group continues its mobile social run with a new platform for the Reebok brand intended to serve as a hub for athletes as well as a bluetooth-enabled Adidas soccer ball that links to a smartphone.
VW ensures brand visibility during World Cup via soccer app – Luxury Daily
Luxury Daily today - VW ensures brand visibility during World Cup via soccer app; Baccarat celebrates 250 years with in-store display at Printemps.
Target’s Cartwheel on a roll with 7M-plus users, new features – Mobile Commerce Daily
Mobile Commerce Daily today - Target’s Cartwheel on a roll with 7M-plus users, new features; Uniqlo fashions DIY t-shirt app with a social focus.