Although ecommerce sales will account for just 6.4% of the $4.73 trillion in total U.S. retail sales expected this year, the true impact will be much bigger, according to a new eMarketer report. Of the 219.4 million internet users in the U.S. 14 and ol...
Coca-Cola, Taco Bell and Victoria’s Secret are some of the first brands to test out Snapchat Stories as the social messaging application steps up its marketing potential. However, with a tender young demographic and limited control, the tactic is not well-suited for every marketer right now.
Today in mobile marketing - Despite 'Intro' flop, LinkedIn planning more mobile apps; PayPal rebrands, touting mobile payment abilities; MyFitnessPal starts tracking steps to grow the world's largest nutrition database; New York City’s plan to turn pay phones into Wi-Fi hot spots.
Luxury Daily today - 12pc of brands enable consumers to view store inventory via mobile: L2; Bergdorf Goodman offers rush delivery to boost weekend sales.
The Associated Press has announced the debut of AP Video Puzzles, a mobile puzzle app, using AP’s news and entertainment video footage. Available in the Apple iTunes, Google Play and Amazon app stores, AP Video Puzzles feature footage f...
Tablets are taking on a more important role in advertising and ecommerce as the U.S. market for tablet use matures. Nearly half the population will use such a device at least monthly in 2014, according to new figures from eMarketer.
Tablets are taking on a more important role in advertising and ecommerce as the U.S. market for tablet use matures. Nearly half the population will use such a device at least monthly in 2014, according to new figures from eMarketer.
Newspapers aren’t weathering the Web’s mobile seachange. Newspapers constitute just 0.9 percent of desktop browsing time, and even less on smartphones (0.2 percent) and tablets (0.4 percent). A new report looks at why and how newspapers are...
NEW YORK - A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2014 said that brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric.