As more national brands adopt local advertising tactics such as geo-fencing, click-to-call and click-to-map, the share of overall mobile ad revenue attributed to location-based campaigns will grow from 40 percent in 2013 to 52 percent in 2018, accordin...
Lighter company Zippo is turning to social networking to reconnect with younger consumers who are increasingly smoking less.
Today in mobile marketing - Forget wearable tech, embeddable implants are already here; Comcast considers creating its own mobile phone service; Twitter pivots into Facebook to chase mainstream users and advertising dollars; Boston spreads free Wi-Fi h...
Luxury Daily today - Ralph Lauren egg proves most popular in Fabergé hunt; Lancôme uses banner ads and pop-ups to catch consumer attention.
Mobile Commerce Daily today - Mobile helps Macy’s increase brand value more than 300pc; Why Urban Outfitters wagers on Wanelo for mcommerce.
Mobile Marketer analyzed the mobile Web homepages of five news publishers to look at how the publishers — most of which have more than 50 percent of traffic coming from mobile — are shifting their news cycle approaches to accommodate for th...
Google is moving boldly to play a larger role in booking hotel rooms by adding more photos and reviews to its hotel listings, so they increasingly resemble those of travel search sites, some of Google’s biggest advertisers. The idea, The Wall Str...
“There is a veritable arms race” to locate Twitter users, Kalev Leetaru, Yahoo Fellow at Georgetown University, tells Elizabeth Dwoskin of The Wall Street Journal’s Digit. Researchers say fewer than 3% of Twitter users enable a &ldquo...
Researchers have discovered a serious flaw known as Heartbleed that affects the security software that runs on about two-thirds of the servers on the internet and could expose user data, including passwords. GigaOM explains what you need to know about ...