SimplePrints doubles app downloads using targeted Facebook campaigns
SimplePrints, a mobile photo album creation application, grew its overall business 70 percent within the first five months using Facebook's mobile app install ads.
AP To Feature New Content System
The Associated Press will showcase its mobile version of AP ENPS, its multiplatform news production system, at the NAB Show in Las Vegas next week. Users can upload photos and video into AP ENPS along with stories using a smartphone, tablet or other mo...
Landing Pages Top Email Marketing Picks
November polling by Exact Target found three-fourths of marketing professionals worldwide use landing pages as part of their marketing efforts, and more recent research suggests these are becoming a key feature of email marketing campaigns, eMarketer r...
Media Vies For Formula To Reach Latinos
Hispanic content became the buzzword for media companies in 2010, when the U.S. Census confirmed Latinos make up 17% of the U.S. population and would likely remain the fastest growing demographic for years to come. Since then, more than half a dozen ne...
Expect Digital Ad $$ To Hit $137.53 Billion
Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending. Digital spend...
Skills Shortage Biggest Recruitment Hurdle
Of hiring managers participating in the recent Aberdeen Group Talent Acquisition Report, 61% said the biggest obstacle to hiring is that the skills to do the jobs just aren’t to be found among the candidates. The data emphasizes that re...
Expedia loads app with recommended content to bolster retention
Expedia’s new application feature that recommends travel-related content is the latest example of the lengths that brands are willing to go in upping app retention and engagement.
Mobile Minutes: Revolution in money, T-Mobile, Apple, Mobile Browser, Fire TV
Today in mobile marketing - A revolution in money, T-Mobile no longer selling BlackBerry; Apple in talks to buy Japan chip venture, seeks to secure iPhone supply chain; The mobile browser is dead, long live the app; Fire TV: Amazon’s television set-top box revealed.
Net-A-Porter uses multiple moving ads to attract consumer attention – Luxury Daily
Luxury Daily today - Net-A-Porter uses multiple moving ads to attract consumer attention; Top 10 luxury brand digital campaigns of Q1.