While $18 billion in mobile ad spending may sound like a good thing, only two companies are driving that growth: Google and Facebook. And only six companies earned 75% of that total, leaving thousands of publisher competing for $4.5 billion in mobile a...
Lawn care brand Scotts’ new campaign for the National Collegiate Athletic Association’s March Madness highlights the growing role that brands are placing on in-store promotions to build long-term mobile engagement.
Today in mobile marketing - Twitter is testing one-tap video playback across its mobile apps for Amplify partner clips; Milan taxi drivers march against Silicon Valley ride-app Uber; The wireless wars; March Madness bracket blitz: There's an app for that.
Luxury Daily today - Amazon poised to gobble up Canadian ecommerce sales: L2; Thailand tourism looks to spring back from protest-fueled dip.
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice...
A top Forrester Research analyst who spoke yesterday during a Mobile Marketer webinar said that marketers need to shift from the basic mobile-first strategy to one that proactively services consumers based on their specific context and the particular m...
Today in mobile marketing - The world's unlikely leader in mobile payments: Kenya; Mobile devices add allure to March Madness at work; IBM Watson-powered mobile apps can reinvigorate brick-and-mortar retailers; Alibaba sinks $215 million into messaging...
Luxury Daily today - Vertu links technology to fashion via $11K alligator leather smartphone; Harrods brings together menswear brands for made-to-measure event.
Although people have long been able to stream games live over the Internet, employers have always had the option to block content to keep productivity high. That's harder to do when workers are bringing their own devices and using their cellphone d...