Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through ...
Mobile Commerce Daily today - 67pc of shoppers visit stores to supplement mobile research: report; Airbnb contributes to global refugee crisis efforts with mobile-fueled donations.
Emojis have proven their worth in mobile marketing, with social media ads containing branded emojis capturing an almost 10 percent increase in consumer attention, according to new research from Twitter.
Luxury Daily today - 10 things to know about the global surge in menswear; Mercedes vies for one-on-one engagement with WhatsApp newsletters.
Today in mobile marketing - Google steps up travel presence with trip-planning app; Salesforce thinks AI will help it beat Microsoft and Oracle; Adidas' ad agency says user retention on its Snapchat videos is 'insane' compared to YouTube; Pokémon Go Plus hidden features every ‘Pokémon Go’ player should know.
Emojis have proven their worth in mobile marketing, with social media ads containing branded emojis capturing an almost 10 percent increase in consumer attention, according to new research from Twitter.
Mobile Commerce Daily today - 67pc of shoppers visit stores to supplement mobile research: report; Airbnb contributes to global refugee crisis efforts with mobile-fueled donations.
Luxury Daily today - 10 things to know about the global surge in menswear; Mercedes vies for one-on-one engagement with WhatsApp newsletters.
Luxury Daily today - Burberry fortifies immediacy, personalization of see-now, buy-now via social aids; Prada traverses the fluid identities of La Femme et L’Homme in campaign film.
Mobile Commerce Daily today - Pizza Hut heats up impulse sales with fantasy football-themed ESPN contest; Urban Outfitters embraces vertical video, debuts UOTV shoppable channel.