Staples tests extending mobile offers into SMS for real-time relevancy – Mobile Commerce Daily
Mobile Commerce Daily today - Staples tests extending mobile offers into SMS for real-time relevancy; PayPal makes a move for wearables payments.
Longchamp increases exposure with mobile ad, shoppable runway footage – Luxury Daily
Luxury Daily today - Longchamp increases exposure with mobile ad, shoppable runway footage; Givenchy, Versace dress Beyoncé during world tour to access global audience.
Survey: Live TV Losing Ground To Mobile
A new survey shows live television viewing continues to decline as voters migrate to watching streamed content on tablets and smartphones. The reason for the switch? Viewers want to watch video content "on their own terms," the researchers wrote....
Lotaris Inks Licensing Deal With Forbes
Forbes will grant Swiss technology company Lotaris rights to the name Forbes Digital Commerce. Forbes Digital Commerce provides mobile payment-based services and solutions to various industry sectors.
Merchants uncovering how to drive loyalty through coupon apps – Mobile Commerce Daily
Mobile Commerce Daily today - Merchants uncovering how to drive loyalty through coupon apps; MasterCard extends MasterPass mobile payments to in-app purchases.
Keds kicks content strategy into gear with Million Brave Acts campaign
Keds has launched a new multichannel campaign with a mobile and Web microsite that aggregates video, social media, photos and commerce as a resource to empower women in achieving their personal goals.
Webinar on March 20: Forrester’s four-step plan to create more engaging mobile experiences
Forrester Research principal analyst Julie Ask will share a four-step plan for marketers to create more engaging mobile experiences in this highly competitive market. Registration is now open for this free, hour-long webinar at 12 noon ET on Thursday, ...
Mobile Minutes: Apple, Parking tickets, DJ app, Google Tango, China Mobile
Today in mobile marketing - IPhones may be vulnerable to hacker attack, Apple issues fix; New app helps you fight parking tickets; Pacemaker: A groundbreaking DJ app for iPad, powered by Spotify; Google announces Project Tango, a smartphone that can ma...
Saks downsizes beauty tutorials via Vine to attract busy consumers – Luxury Daily
Luxury Daily today - Saks downsizes beauty tutorials via Vine to attract busy consumers; Kering’s dim profits brightened by luxury gains.
YouTube Redesigns Site To Match Apps
YouTube has adopted a cleaner website design that has a "center-aligned" look, designed to emphasize user-created playlists — and, of course, boost the time people spend on the site.