As it becomes more imperative for retailers to develop in-house mobile expertise, the number of acquisitions and investments that marketers allocate towards gaining complete control of mobile is on the uptick.
Today in mobile marketing - Verizon confirms "More Everything," brings price cuts, more data, global texting; Emerging nations catching up to U.S. on technology adoption, especially mobile and social media use; Fast growing opportunity in Europe's $86 ...
Luxury Daily today - Van Cleef & Arpels touts $25K rings via New York Times mobile effort; Luxury brands host social contests to connect with fans on Valentine’s Day.
Facebook’s decision to cut out two mobile advertising partners yesterday may have little impact in the long-term for marketers, but could leave brands scrambling to find a quick-fix application tracking option.
Luxury Daily today - Instagram registers 15x more engagement than Facebook: L2; Bergdorf Goodman lends design expertise to new luxury residency in New York.
As use of Google product listing ads skyrocketed this past holiday season, learning how to maximize this emerging search opportunity is becoming top of mind for retailers.
Pay TV services will continue to serve as the primary video entertainment solution for many consumers, but overall time spent watching online video is expected to pass 21 hours per month by 2019, up from 12.7 hours in 2013.
In two nationwide surveys of news app users, StepLeader found that local media’s mobile news audience is engaged, loyal and values their content. News app users “are hungry for more meaningful and valuable content, and the major players see...