17pc of personal care brands have mobile-optimized sites in China: L2 – Luxury Daily
Luxury Daily today - 17pc of personal care brands have mobile-optimized sites in China: L2; Lanvin celebrates 125 years with cross-platform campaign.
Mobile Minutes: HomeFinder.com, app developers, Motorola, FiLIP
Today in mobile marketing - Real estate app Open Home Pro acquired by HomeFinder.com, becoming company’s first mobile app for realtors; Mobile apps won't lead to riches for most developers; Motorola app lets users answer text messages with voice; FiLIP is the smartphone for kids too young to have a smartphone.
Gap between mobile use and spend is growing: Forrester
While many media companies and retailers are expected to see more than 50 percent of their traffic coming from mobile devices, most will not be able to shift their priorities and resources to keep pace, according to a new report from Forrester Research.
Mobile Minutes: App monetization, O2, Vodafone, Big Data and education
Today in mobile marketing - App monetization to get tougher still, with Gartner predicting 94.5pc of downloads will be free by 2017; UK Telecom O2 drops its mobile wallet after just 18 months; Vodafone in talks with Khaitan for Loop Mobile buyout; D.C....
Showrooming shrinks as Foot Locker tackles it head on – Mobile Commerce Daily
Mobile Commerce Daily today - Showrooming shrinks as Foot Locker tackles it head-on; Century 21 prioritizes mobile in significant loyalty program push.
BMW i augments Remote App via smartwatch – Luxury Daily
Luxury Daily today - BMW i augments Remote App via smartwatch; Neiman Marcus credit breach exacerbates consumer fears.
Location-shifting technology has potential to muffle marketers’ geotargeting efforts
Dating application SinglesAroundMe has a patent pending for a location-shifting technology intended to help developers ease privacy concerns for consumers that has the potential to significantly change how marketers geotarget on mobile.
Mercedes-Benz encourages mobile research with Town & Country ad – Luxury Daily
Luxury Daily today - Mercedes-Benz encourages mobile research with Town & Country ad; Tiffany mines brand history for 2015 documentary.
Mobile Minutes: Touch ID, Facebook, automakers, Samsung
Today in mobile marketing - Beyond Touch ID: Where mobile fingerprint scanners are headed; How Facebook gets you to test new stuff on its mobile app; As automakers tap smartphone technology, concerns grow about use of drivers’ data; Report: Samsung to launch Galaxy S5 smartphone by April.